25+ yrs
Brand trust and reputation built in California
Prepared for Jared & Kevin
The Future of
SK Performance Therapy
This custom proposal site is our first deliverable. It shows how Simply Kneaded can evolve a trusted 25-year legacy into a modern, multi-location growth engine that converts better, ranks higher, and operates faster.
Prepared
Launch target: May 1, 2026
Proposal focus
Website + Discovery + AI Operations
The Opportunity
A proven business entering its highest-upside chapter
Kevin built trust over 25 years. Jared is bringing expansion energy and a growth mindset. The market is accelerating, and Palm Beach opens the perfect window to turn strong operations into a dominant digital presence.
300+
Estimated reviews across Yelp, Google, and directories
~$1M
Current annual revenue before modern conversion systems
400-600%
Expected wellness market growth over 7 years
For Jared
Build the Palm Beach flagship for scale
Create a modern system that can launch Boca, Fort Myers, and Sarasota with repeatable speed.
For Kevin
Lift conversion without risking existing trust
Protect domain authority, preserve reputation, and improve booking flow to increase returns on current traffic.
Current State Audit
Strong service quality, but digital friction limits growth
This is not a teardown. It is a growth diagnosis. The business already performs. The digital layer now needs to match the level of care your team delivers in person.
Site speed and load weight
Heavy media and legacy page structures create slower first impressions and lower conversion rates.
Information overload
Service depth is a strength, but the current navigation makes selection and decision paths harder than necessary.
No location routing
California and Palm Beach need separate local pages, pricing, and service listings to maximize local search conversion.
Booking flow breaks trust
Off-domain redirects to Zenoti create visual disconnect and increase drop-off before checkout.
SEO and AI discovery gaps
Not enough structured local pages for AI search tools and modern answer engines to confidently recommend SK.
Manual follow-up workload
Rebooking reminders, win-back campaigns, and post-visit communication still rely on manual effort.
Current experience
Great reputation, inconsistent digital journey
Target experience
Premium local pages, embedded booking, measurable growth loops
The Vision
What SK becomes with the right digital infrastructure
A brand that looks premium, ranks locally, and uses automation to keep calendars full with less manual effort.
Conversion-first website redesign
- • Multi-location architecture, California + Palm Beach ready
- • Location-specific services, pricing, and staff pathways
- • Embedded booking flow that keeps users on brand
- • Mobile-first interface with premium visual language
- • Franchise-ready structure where new locations are config, not rebuilds
Discovery engine: SEO + GEO
- • Programmatic service-city pages across high-intent queries
- • Google Business Profile and Maps optimization per location
- • Structured content so ChatGPT, Perplexity, and Google AI recommend SK
- • Blog infrastructure for long-term authority growth
AI operations that improve margin
- • Personal AI orchestrator for rapid execution requests
- • Automated post-visit sequences, reminders, and win-back campaigns
- • Content pipeline from trend to article to email to social
- • Next wave: AI receptionist and intelligent booking support
Phases and Timeline
A practical rollout with measurable milestones
Phase 1 delivers a launch-ready website with built-in discovery by May 1. Phase 2 layers on AI operations for ongoing growth.
Phase 1: Weeks 1-6
Foundation + Discovery Engine
$18,000 + $1,500/mo for hosting, SEO/GEO ops
Website + Brand
- Complete redesign and rebrand to SK Performance
- Multi-location architecture for CA + Palm Beach
- Localized service pages and pricing pathways
- Embedded Zenoti booking experience
- SEO migration preserving domain authority
- Mobile and performance optimization
Discovery Engine
- Programmatic SEO architecture deployed
- GEO optimization for AI search engines
- Google Business Profile + Maps optimization
- Blog infrastructure with first content set
- Competitive keyword territory capture
Phase 2: Months 2-3
AI Operations
$2,000 setup + $500/mo
- Deploy personal AI orchestrator
- Build email and SMS automation workflows
- Automate booking follow-up and reactivation
- Launch content automation pipeline
- Introduce performance and lead dashboards
Future: Scale Infrastructure
- Custom branded booking/CRM to replace Zenoti
- Franchise management system
- New locations: plug-and-play deployment
Investment
Agency-grade output, AI-native pricing
This structure gives Kevin cost clarity and gives Jared expansion velocity.
Typical agency market rate
| Multi-location website redesign | $15K-$25K |
| SEO setup + 6 months | $12K-$30K |
| GEO services, 6 months | $12K-$42K |
| AI automation setup | $10K-$25K |
| Total market value | $49K-$122K+ |
SK x AISRQ investment
| Phase | One-time | Monthly |
|---|---|---|
| Foundation + Discovery | $18,000 | $1,500/mo |
| AI Operations | $2,000 | $500/mo |
| Total | $20,000 | $2,000/mo |
Why pricing is lower: AI-native execution. What usually requires a 10-person agency and 6-month timeline is delivered faster with integrated AI operations and senior oversight.
Selected Proof
Execution history across product, growth, and automation
Bearish
Community venture studio platform with high-end motion design, scalable content systems, and strong audience velocity.
130M+ Giphy views per day
Drip Rewards
Loyalty points infrastructure with custom CRM logic, engagement loops, and cross-platform campaign tools used by brands and communities worldwide.
2,550 brands/communities, 12.5M reach
Xeet
Creator tournament and incentive platform engineered for speed, reliability, and transparent performance tracking.
$1.5M+ influencer payments in 6 months, 10,000+ active creators
Meet Your Partner
Toli Marchuk
Co-Founder, AISRQ.com
Toli is an entrepreneur with 17 years of experience spanning marketing, design, full-stack development, and product strategy. He has built and scaled multiple technology companies, led digital transformation for brands ranging from startups to national service companies, and now specializes in deploying AI-native systems that give small and mid-size businesses enterprise-level capabilities at a fraction of the traditional cost.
Based in Sarasota, Florida, Toli brings hands-on expertise across the full stack of what modern businesses need to grow: conversion-focused web design, programmatic SEO, generative engine optimization, and AI-powered operations. He is not a project manager handing off to a team you never meet. He is the person doing the work.
LinkedIn ProfileAbout AISRQ
AI-native team built for measurable business outcomes
AISRQ combines deep product expertise with modern AI orchestration. This is not a generic agency model. It is a performance partnership focused on growth, conversion, and operational efficiency.
Local context, fast execution
Based in Sarasota, aligned with your Florida expansion and launch timing.
Built for operators
Clear dashboards, clear metrics, and clear action items for owners and leadership.
Long-term scale orientation
Every architecture decision supports future location growth and franchise-style consistency.
Next Steps
Ready to launch this by May 1
If this direction aligns, we schedule a working call this week, finalize scope, and start Phase 1 immediately. You get a launch-ready, conversion-focused platform timed with Palm Beach opening.
Launch-ready by May 1
Multi-location growth architecture
Conversion and ROI visibility